Regarding concerns that our game's main character may too closely resemble National Bohemian Beer's logo too closely, it seems we should be thinking along four main categories:
1) The purpose and character of the use (the transformative use, the commercial use)
2) The nature of the copyrighted work
3) The amount and substantiality of the portion used in relation to the copyrighted works as a whole
4) The effect of that use on the market
source: http://www.maw-law.com/copyright/appropriation-art-and-fair-use/
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